About Us

Connect Who You Are to Work You Love

Do You Need Your Work to Feel Meaningful, Aligned & Energizing?

If you're a passionate professional, coach or business owner and feel frustrated, tired or unaligned in the work or business you're supposed to love - then you're in the right place!

Hi! I’m Nicole – Certified Sparketypes Advisor, Master Soul’s Calling Coach, and Master Certified Marketing Consultant. More importantly, I'm a passionate professional and business owner just like you!

After 16 years as a corporate marketing executive, I became a Master Certified Marketing Consultant and founded Corner Your Market in 2012, and then completed Martha Beck's Wayfinder Coach Training in 2014, became a Certified Equus Coach & Master Soul's Calling Coach in 2015, Knowledge Based Coaching in the Workplace Certified (ICF accredited) in 2020, and a Certified Sparketypes Advisor in 2022.

Through my own coaching & consulting business, as well as instructing for two coach training organizations (Martha Beck Wayfinder Coach Training & The Soul's Calling Academy), I've helped hundreds of passionate professionals, coaches, consultants & business owners uncover their right direction, and become confident, aligned & energized around their work, businesses & marketing.

I spent years trying to find a way to work and run my business in a way that both matches best practices and feels completely authentic and aligned with who I am and how I work best. It is possible - and this is what I want for you too!

Coaching, Courses, & Consulting to Help You Get The Spark Back in Your Work, Business & Marketing

Today, I combine my background in business, marketing & career development with Sparketypes & Soul's Calling Coaching to help passionate professionals feel more fulfilled, aligned, & sparked by helping them connect who they are to everything they do.

All the professional details:

Education, Professional Training & Certifications:

Bachelor of Arts in Communication (Simon Fraser University)
Completion of multiple coaching programs:
- Certified Sparketypes Advisor (The Good Life Project/Jonathan Field)
- Master Soul's Calling Coach (Soul's Calling Academy)
- Certification in Knowledge Based Coaching in the Workplace with Wildflower Consulting (ICF Accredited)
- Wayfinder Life Coach Training (Dr. Martha Beck)
- Certified Equus Coach (The Koelle Institute)
- Professional Career Coach training (Happen to Your Career)
Master Certified Marketing Consultant (Duct Tape Marketing - John Jantsch), along with specialty credentials:
- Certified Marketing Manager
- Certified Professional Services Marketer
Extensive training in multiple personality psychology modalities:
- Certified Sparketypes Advisor (The Good Life Project/Jonathan Field)
- Essential Motivators (Dr. Linda Berens/Interstrength Institute)
- Cognitive Dynamics (Dr. Linda Berens/Interstrength Institite)
- Profiler Training (Personality Hacker)
- Magic Diamond & Specialized Workshops (Dr. Dario Nardi)

Professional Experience:

Prior to my entrepreneurial career as a coach & consultant, I spent 16 years in the corporate world as a marketing executive in the high tech and B2B world. My marketing career included launching start-ups, acting as a one-woman marketing department for a 100 person software firm, leading the North America marketing team for an international technology company, managing strategic & student recruitment marketing for a post-secondary institution, managing more than 100 events, conferences, & training seminars annually, and heading a $15 million consumer telecommunications brand.

I've also worked as a career advisor, recruiter and hiring manager, and was the program manager for a post-secondary institute where I designed curriculum, managed all courses, training, exercises, and instructors - and held bottom-line accountability for a training division.

I left the corporate world to found and run my own marketing consulting & coaching business, Corner Your Market, for five years, where I supported small & mid sized business owners across the technology, education, and professional services fields in creating sustainable marketing strategies & systems.

Then in 2015, I expanded my business to include a coaching division - Love What You Do Again, where I support passionate women, coaches, solopreneurs & business owners in connecting who they are to careers & businesses they love.

I also partner with Bev Barnes and The Soul’s Calling Academy to offer courses, retreats and Soul’s Calling Coach Training, Megan English Coaching to run the Authentic Leadership Training, and was an instructor, curriculum designer & team lead for Martha Beck’s Wayfinder Life Coach Training from 2018 to 2021.

How To Work With Me:

I help purpose-driven women & small business owners connect who they are to what they love to do in three main areas:

For new life coaches just out of training, I offer a self-guided course: Love Your Business Quick Start along with a free guide.

I also offer limited marketing strategy development and consulting engagements for B2B and professional services companies - you can learn more RIGHT HERE.

I also partner with The Soul's Calling Academy & Bev Barnes to deliver Soul's Calling Coach & Facilitator Training and help women & new coaches unlock their unique genius:

And, finally, I partner with Meagan English Coaching to offer Authentic Leadership training for professional women and coaches: